Batiste Get Closer

Batiste – Get Closer

Client: Batiste

Director: Amy Watson

Creative Director Jay Pond-Jones says:

“The brief from Harry Boothman and Jenny Piggott at BMB, to launch Batiste 2 in 1 dry shampoo plus conditioner, was to make it feel like a fashion film without it looking like a fashion film. So Amy Watson worked with casting director Camilla Arthur to cast real people, while also engaging the services of Shaun Atherton to throw a ton of beautiful light into the mix. Tony Rapaccioli at Wave’s remix of ‘The Feeling’ by Elmo was the finishing touch. So in the end, it did turn out like a fashion film. But not. And everyone was happy.”

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