Producer, Miles Wilkes, says:

“Studio Sixty Billion worked closely with Candy Crush creators, King, to launch their new social game Farm Heroes Saga. We took advantage of Facebook’s new ‘Facebook Live’ feature to stream a 10-minute live broadcast of the launch. Two hundred thousand people tuned in to see our Farm Heroes host interview the creators of the game and take a live Q&A session from their Facebook fans, and the overall reach of the campaign was three million users.”