The IPA Festival of British Advertising, directed, produced and curated by Studio Sixty Billion, ran from March 9th – March 12th 2017, celebrating 100 years of British Advertising with an exhibition and a series of sell-out events. Over the course of four days over 6000 people visited the Truman Brewery, Brick Lane, trying out the latest in VR technology from our mates at MPC and sharing a drink in the infamous Terraza café.
And when people weren’t taking a walk through Adland’s history, we were entertaining them with a selection of talks featuring some of the industry’s most important players. From Wonder Women: Changing The Portrayal of Gender on Screen; hosted by Fiona Bruce and attended by Vicki Maguire, Carol Cass and the legend that is Fay Weldon, to Mad Men and Bad Men featuring Lord Norman Tebbit and MP Shaun Woodward. Pop Goes The Ad Break saw the hilarious Eamonn Holmes challenges teams including Vanessa Feltz and Paul Chowdhry to an ad-based quiz while Adam and The Ads, featuring Adam Buxton and Barry and Angelos, had everyone laughing and, on our final night, we closed the festival with film director Sir Alan Parker telling Sam Delaney about how he went From Adland to Hollywood.
The festival received universal praise and was covered extensively across the national press, featuring in the likes of The Telegraph, The Guardian, Shortlist, Stylist and TimeOut. Sam Delaney hosted his DriveTime show live from inside the exhibition and it was talked about on multiple BBC Radio Stations, and has since been satirised in Private Eye.