Writer, Josh Cluderay, says:
“During the 2014 World Cup we noticed that every time a player popped up on one of those fancy studio graphics they had their arms crossed like they were furious about something or other. Being the fearless creatives that we are, we developed an algorithm to determine precisely what it was that had left some of the world’s finest footballers in such a tizz.
“The result went viral, gaining over a million views and getting coverage on news sites across Europe. It was described in some quarters as ‘the best thing on the internet’ – though this title proved short-lived as a video later emerged of a cat running into a glass door.”